Snak & City needed a bold and energetic brand identity that reflects its fast, fresh, and city-driven delivery service. Our objective was to build a friendly and memorable visual system centered around playful forms, vibrant colors, and a distinctive ampersand symbol. The identity communicates convenience, speed, and a fun approach to everyday deliveries.
We developed a visual identity that balances urban energy with approachability. The system uses expressive shapes, a warm typography style, and a strong color palette to make Snak & City feel modern, friendly, and instantly recognizable. From logo variations to outdoor branding, the identity ensures clarity and consistency across all touchpoints.
Our aim was to create a bold yet minimal identity that captures Sunslinger’s promise: full clarity with full protection. The branding blends geometric typography, clean layouts, and refracted-light graphics, highlighting the umbrella’s advanced UV-filtering technology while keeping the tone stylish and human.
The design approach focused on clarity, friendliness, and strong visual rhythm. Rounded forms, vibrant colors, and a playful ampersand shape create a dynamic identity that feels both urban and approachable. Each brand element was developed to ensure instant recognition and seamless application across physical and digital environments.
